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Mazda Motor Europe (MME) said Yasuhiro Aoyama, currently a managing executive officer at Mazda Motor Corporation in Japan, will become president & CEO of MME on 1 April, succeeding Jeff Guyton, who will become president of Mazda North American Operations (MNAO) having headed the European business since 2009.

Announcing the changes, Akira Marumoto, representative director, president & CEO of Mazda said: “As Mazda moves forward with its new generation products, including the recent launch of the 3 and CX-30, it is the right time to put into action management changes we have been planning in North America and Europe, two regions vital to our continued growth.

“North America is Mazda’s largest region in terms of sales and profits. We are also currently building a new assembly plant jointly with Toyota and making substantial investments, together with dealer partners, in building our brand. Guyton has built a great team in Europe which has delivered profitable growth, a strong brand, and great relationships with dealer partners in the region.  We are delighted he will be taking on his new role at this important time for our business.  I am also very pleased that Yasuhiro Aoyama will take up his new position to continue to lead the strong team in Europe.”

Masahiro Moro, currently President & CEO of MNAO, will become Chairman & CEO of the company, newly overseeing Mazda operations in the US, Canada and Mexico.

All three executives continue to serve concurrently as officers of Mazda in Japan.

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