Jeep says production of the Gladiator Launch Edition will be limited to 4,190 units — Jeep loves Easter eggs, and this one is a tribute to the 419 area code in Toledo, Ohio, where all Jeep Wranglers and Gladiators are assembled. Orders will be taken first come, first served, starting at 12:01 am April 4. That’s 4/4, or national 4×4 day, according to Jeep. Clever, right? Every Gladiator Launch Edition will cost $60,815, and the buyer can choose from red, white, silver, black, or granite.
The Gladiator Launch Edition features unique forged aluminum badging, 17-inch gloss black aluminum wheels fitted with 33-inch Falken Wildpeak All-Terrain tires, and a body-color hardtop and fender flares. Anything that’s optional on the Gladiator Rubicon will come standard on the Launch Edition, including the new forward-facing TrailCam camera and the max trailer tow package that enables a 7,000-pound tow rating.
Customers who pre-order a Jeep Gladiator Launch Edition will work through a dedicated concierge site and can choose the dealership of their choice. Then, if they so desire (which they will), they can enter to win a so-called “Find your Freedom” contest. Jeep will choose one winner, give them a check for $100,000 — a year’s wage, they say — and tell them to have a year’s worth of fun with their brand-new pickup truck.