Ford ends Taurus sedan production to expand truck & utility lineup, Auto News, ET Auto

Ford ends Taurus sedan production to expand truck & utility lineup, Auto News, ET Auto

New Delhi: Due to changing consumer preferences, Ford has decided to shutdown the production of its Taurus sedan from Chicago Assembly Plant on Friday and use the facility to expand its truck and utility segment.

For the expansion, Ford announced an investment of $1 billion into its Chicago Assembly Plant and Chicago Stamping Plant, adding 500 jobs to expand capacity to build the all-new 2020 Ford Explorer and Ford Police Interceptor Utility along with the all-new Lincoln Aviator, as per a company release.

Additionally, it aims to replace 75 per cent of its US lineup, including Escape, Explorer and F-150, by the end of 2020, to focus on trucks, utilities, commercial and performance vehicles and investing in new propulsion and technology.

More than 8 million Taurus passenger cars were built at Ford’s Chicago Assembly Plant over 34 years of near continuous production, the Detroit automaker added.

“Taurus broke new ground at its start and we’re thankful for its role in our portfolio,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “Those same kinds of innovations will continue for today’s customers with Ford Explorer and the rest of our lineup.”

First introduced in 1985 Los Angeles Auto Show, the intial Taurus model was powered by 140-horsepower 3.0-liter V6 engine featured multi-port fuel injection. It continued to evolve with the addition of the SHO model in 1989, which came equipped with a 220-horsepower high-performance V6. By 1992, Taurus had become America’s best-selling car.

However, the nameplate briefly ended in 2006 before it was revived as an all-new car in 2008.

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