New Delhi: German luxury carmaker Audi India will launch 10 products in 2019 including three models under 8 series – A8, R8 and Q8. It will also try and bring first electric SUV e-tron to India this year.
According to Rahil Ansari, MD, Audi India, the company had initially planned to launch its first electric vehicle e-tron in India by 2020 but it is being preponed looking at the strong excitement around EVs in India.
“I think if you see the development in India, everyone is geared up to bring electric mobility in India as soon as possible and this is why we also do everything possible in our hands to bring the e-tron in 2019,” Ansari told ET Auto.
Apart from the launch of Q5 and RS5, there were not many launches for Audi in the year 2018. However, this year, company is bringing around 10 models including the facelifts and design editions of previous models like A4, A6, Q3 and Q5. The product line up is inclusive of sedans, hatchback as well as SUV launches.
In an earlier interview with ETAuto, Rahil Ansari said that the company will be bringing products in the volume segment, below A3 and Q3. Therefore, Audi A1 and Q2 is also expected to be launched in mid 2019. Ansari further added that the new product line will create a halo image for the brand.
Audi’s sales in the calendar year 2018 declined by 18 per cent as compared to CY17. The company is aiming to regain its sales volume in 2019 with upcoming launches.
Audi was top selling luxury carmaker in India till 2015 and since then it has been rolling down. It is currently at third spot while Mercedes is at the top position followed by BMW.