“Our customers have been inquiring about this type of program for a while now so we are delighted to be able to offer such a strong and structured package of experiences. From the customer who would like to know what his or her Aston Martin is capable of, from the manufacturer who designed and built their car, to those wishing to hone their track skills with future ambitions of racing, we have it covered,” Sebastien Delmaire, Director of Aston Martin Partnerships, said.
The AMR Drivers’ Club will come in three different pillars, the first of which is called the AMR Experience. This entry-level pillar starts with the ‘Discovery’ program, which offers one-to-one tuition from a dedicated Aston Martin instructor and an introduction to the brand and its products. The second level is called ‘Performance,” which adds a dedicated instructor to teach owners how to explore the capabilities of their own car.